PRIVACY POLICY
Effective Date: May 14, 2026 Last Updated: May 14, 2026
Thank you for being part of our community. This Privacy Policy applies to all products, services, and platforms operated by Blake, doing business as Fourth Co., Sending Sounds LLC, and Booth Bunny Records (collectively referred to as "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy.
If you have any questions or concerns about this policy or how we handle your data, contact us at support@fourthco.co.
This Privacy Policy applies when you:
Visit any of our websites, including fourthco.co and sendingsounds.com
Purchase any product or service we offer
Enroll in the Sending Sounds Mentorship Program
Join our Discord community
Subscribe to our email newsletter or SMS list
Engage with us on social media or through any marketing platform
Please read this policy carefully. If you do not agree with any part of it, please discontinue use of our services immediately.
TABLE OF CONTENTS
What Information Do We Collect?
How Do We Use Your Information?
Will Your Information Be Shared With Anyone?
Third-Party Platforms and Tools
Do We Use Cookies and Tracking Technologies?
How Long Do We Keep Your Information?
How Do We Keep Your Information Safe?
Do We Collect Information From Minors?
What Are Your Privacy Rights?
Controls for Do-Not-Track Features
California Residents — Specific Privacy Rights (CCPA)
EEA, UK, and International Users
Do We Make Updates to This Policy?
How Can You Contact Us?
How Can You Review, Update, or Delete Your Data?
1. WHAT INFORMATION DO WE COLLECT?
Information You Provide Directly
We collect personal information that you voluntarily provide when you purchase a product or service, enroll in the mentorship program, complete an application or intake form, subscribe to our email newsletter or SMS list, join our Discord community, or contact us with a question or inquiry.
The personal information we may collect includes:
Full name and artist name
Email address
Phone number
Billing and mailing address
Social media handles and profile links
Music portfolio links and streaming profile URLs
Payment information (processed and stored securely by Stripe — we never hold your card details directly)
Application responses, goals, and self-reported skill levels submitted via intake forms
Music files, project files, and audio content submitted for mixing, mastering, or mentorship feedback
Communications sent to us via email, Discord, voice note, or text message
Information Collected Automatically
When you visit our websites, certain information is collected automatically, including:
IP address and approximate location
Browser type and device information
Operating system and language preferences
Pages visited, time spent, and actions taken on our sites
Referring URLs (where you came from before landing on our site)
This information is used for security, analytics, and improving the functionality of our websites. It does not directly identify you by name.
2. HOW DO WE USE YOUR INFORMATION?
We use the information we collect for the following purposes:
To process and fulfill your orders, payments, and service requests
To deliver the Sending Sounds Mentorship Program, including scheduling calls, providing feedback, and granting access to the Discord community and Vault resources
To deliver mixing and mastering services and communicate about your project
To send transactional communications (receipts, booking confirmations, onboarding materials)
To send marketing and promotional communications, including our email newsletter and SMS updates (you may opt out at any time)
To respond to your inquiries and provide customer support
To post testimonials on our website (only with your prior written consent)
To administer contests, remix competitions, or promotional campaigns
To protect the security of our platforms and prevent fraud
To comply with legal obligations and enforce our Terms of Service
To improve our products, services, and content based on usage and feedback
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
We do not sell your personal information. We may share your data only in the following circumstances:
Service Providers: We work with third-party platforms to operate our business (see Section 4). These providers process your data only as necessary to deliver services on our behalf.
Legal Compliance: We may disclose your information when required by law, court order, or governmental authority.
Business Transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.
Protection of Rights: We may share information when necessary to prevent fraud, protect our legal rights, or address a safety concern.
With Your Consent: We may share your information for any other purpose with your explicit prior consent.
We have not sold or disclosed personal information to third parties for commercial purposes in the preceding 12 months, and we do not intend to do so.
4. THIRD-PARTY PLATFORMS AND TOOLS
We use the following third-party platforms as part of our business operations. Each has its own privacy policy governing how they handle your data.
Platform
Purpose
Privacy Policy
Stripe
Payment processing
Discord
Mentorship community and student communication
Google (Forms, Meet, Drive)
Student intake forms, video calls, file storage
ManyChat
Instagram DM automation and lead capture
Hypeddit
Download gates and email list growth
Laylo
SMS release notifications and fan list management
Substack
Email newsletter
Instagram / Meta
Social media marketing and advertising
TikTok
Social media marketing
By engaging with our services, you acknowledge that your data may be processed by these platforms in accordance with their respective privacy policies. We encourage you to review them.
5. DO WE USE COOKIES AND TRACKING TECHNOLOGIES?
Yes. We use cookies and similar tracking technologies (including web beacons and pixels) to operate and improve our websites, analyze traffic, and deliver relevant advertising.
Types of cookies we may use:
Essential cookies: Required for the website to function
Analytics cookies: Help us understand how visitors use our site
Marketing cookies: Used to deliver targeted advertising, including Meta Pixel for retargeting campaigns
You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our websites. To opt out of interest-based advertising, visit aboutads.info/choices.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law (for example, tax and accounting records).
Mentorship students: We retain your intake form, call records, and feedback communications for the duration of your program and up to 2 years after completion.
Mixing and mastering clients: We retain your submitted audio files and project correspondence for up to 1 year after delivery of the final master.
Email and SMS subscribers: We retain your contact information until you unsubscribe or request deletion.
Payment records: Retained as required by applicable tax and financial regulations.
When your information is no longer needed, we will securely delete or anonymize it.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Payment data is handled exclusively by Stripe, which maintains PCI-DSS compliance.
No method of electronic transmission or storage is 100% secure. While we do our best to protect your information, we cannot guarantee absolute security. Use our services within a secure environment and do not share your login credentials or personal information through unsecured channels.
8. DO WE COLLECT INFORMATION FROM MINORS?
No. Our products and services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If we become aware that a minor has submitted personal information to us, we will delete it promptly.
If you believe we have inadvertently collected information from a minor, please contact us immediately at support@fourthco.co.
9. WHAT ARE YOUR PRIVACY RIGHTS?
Depending on your location, you may have the following rights regarding your personal information:
Right to Access: Request a copy of the personal information we hold about you
Right to Correction: Request that inaccurate or incomplete information be corrected
Right to Deletion: Request that we delete your personal information, subject to legal obligations
Right to Restrict Processing: Request that we limit how we use your data
Right to Data Portability: Request your data in a portable format
Right to Object: Object to the processing of your data for marketing purposes at any time
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing
To exercise any of these rights, email us at support@fourthco.co. We will respond within 30 days.
Email and SMS Opt-Out: You may unsubscribe from our email list at any time by clicking the unsubscribe link in any email. To opt out of SMS communications, reply STOP to any message. Opting out of marketing communications does not affect transactional messages related to active orders or services.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Some browsers offer a Do-Not-Track (DNT) setting that signals your preference not to be tracked. There is currently no uniform industry standard for responding to DNT signals. We do not currently alter our data collection practices in response to DNT signals. If a recognized standard is adopted, we will update this policy accordingly.
11. CALIFORNIA RESIDENTS — SPECIFIC PRIVACY RIGHTS (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA).
Categories of personal information we have collected in the past 12 months:
Identifiers (name, email, IP address, social media handles)
Personal information under California Customer Records statute (name, contact info, payment info)
Internet or network activity (browsing behavior on our websites)
Geolocation data (approximate location based on IP address)
Audio/visual information (voice notes and audio files submitted for feedback or mastering services)
We have not sold any personal information to third parties.
Your CCPA Rights:
Right to know what personal information we collect, use, and share
Right to request deletion of your personal information
Right to opt out of the sale of personal information (we do not sell data)
Right to non-discrimination for exercising your CCPA rights
To submit a CCPA request, email support@fourthco.co with the subject line "CCPA Privacy Request." We will verify your identity before processing the request.
If you are under 18 and a California resident, you may request removal of content you have publicly posted through our services by contacting support@fourthco.co.
12. EEA, UK, AND INTERNATIONAL USERS
If you are located in the European Economic Area (EEA) or the United Kingdom, you have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including the rights outlined in Section 9 above.
Our legal basis for processing your personal information includes:
Contract performance: Processing necessary to fulfill a purchase or deliver a service you have requested
Legitimate interests: Analytics, fraud prevention, and business operations
Consent: Marketing communications and non-essential cookies
If you believe your data is being processed unlawfully, you have the right to lodge a complaint with your local data protection authority. EEA supervisory authority contacts are available at ec.europa.eu/justice/data-protection/bodies/authorities. Swiss residents may contact the FDPIC at edoeb.admin.ch.
13. DO WE MAKE UPDATES TO THIS POLICY?
Yes. We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. The updated version will be posted with a revised effective date. For material changes, we will notify you by email or by posting a prominent notice on our website. We encourage you to review this policy periodically.
14. HOW CAN YOU CONTACT US?
For any questions, concerns, or requests related to this Privacy Policy:
Email: support@fourthco.co Website: fourthco.co Mailing Address: Sending Sounds LLC, Chicago, IL, United States
We aim to respond to all privacy inquiries within 10 business days.
15. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?
To request access to, correction of, or deletion of your personal information, email support@fourthco.co with the subject line "Privacy Data Request." Include your full name, email address associated with your account, and a description of your request. We will verify your identity and respond within 30 days.
This Privacy Policy was last updated on May 14, 2026 and applies to all products and services offered by Fourth Co., Sending Sounds LLC, and Booth Bunny Records.